My name is Amy, and this year marks a very special milestone — the 10th anniversary of WHATAMYWORE! What began as a simple journey of sharing my OOTD (Outfit of the Day) on Instagram has grown into something beyond my wildest dreams. For years, I’ve had the vision of opening my own online store, and I’m beyond excited to see that dream come to life.

It’s been an incredible journey, working with amazing brands along the way, but I always knew I wanted to take it to the next level. That’s when Golden was born — a name that carries deep meaning and is rooted in the memories of my childhood. Golden is a piece of my heart, and it embodies my belief in the power of “dressing up” to make every woman feel beautiful, confident, and unstoppable.

Golden is more than just a store; it’s the realization of a dream. What makes it even more meaningful is that it’s happening this year — the very same year I celebrate a decade of blogging. I truly believe this was all meant to be, and I’m deeply grateful to God for bringing my vision to life
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